Oracle Data Cloud today announced an initial-of-its-kind collaboration with Reddit to supply new brand safety controls for advertisers around a genuine-time feed of user-generated content (UGC). Leveraging Oracle’s Contextual Intelligence technology, the combination will give you real-time content review and classification across industry-standard brand safety groups, giving advertisers greater control of where, and around what content, each campaign run.
“Given the tremendous volume and dynamic nature of content over the Reddit platform, Oracle’s Contextual Intelligence will offer you what you want to supply real-time brand safety for Reddit advertisers,” stated Kurt Kratchman, Group V . P . for Product and Worldwide, Oracle Data Cloud. “With Oracle’s Contextual Intelligence deployed across a lot of the addressable footprint from the open web, our collaboration with Reddit works as a natural extension in to the UGC space, once we help advertisers ensure their advertising strengthens their brands.”
User-generated content has in the past presented challenging for brand safety services, as numerous third-party solutions don't precisely describe or classify the scope and proportions of dynamic content online. Oracle’s Contextual Intelligence integration with Reddit is really a solution created for UGC that appears not just for particular terms but in addition for the context that they are utilized, to assist advertisers placed their ads in safe and brand-appropriate contexts around the Reddit platform.
"Among Reddit’s most powerful propositions for advertisers may be the depth and authenticity of conversations across a large number of interest-based communities,” stated Jen Wong, Reddit’s Chief Operating Officer. "Our current method of brand safety includes effective moderation in the platform, community and campaign levels, and we’re happy to leverage Oracle’s Contextual Intelligence to provide another layer of brand name safety that’s 3rd-party verified and customised for Reddit’s engagement. Our use Oracle would be the very first time a UGC platform has launched into a verified brand safety solution for custom feeds, and we are excited to evolve the merchandise and relationship to satisfy the requirements from the market.”
No comments:
Post a Comment